Nikita Thorne
Head of Strategy - Guides for Brides
Nikita Thorne is Head of Strategy at Guides for Brides and one of the UK's leading voices on wedding consumer behaviour, digital marketing and the future of wedding business growth.
You can meet Nikita and hear her expert insights at:
UK Wedding Conference London, 2026
Wedding Planners & Venues Summit, 2027
UK Wedding Conference Manchester, 2027
Working at the intersection of data, technology and customer insight, Nikita helps wedding venues and suppliers understand how modern couples research, compare and choose businesses in an increasingly complex digital landscape. Her expertise spans consumer psychology, search behaviour, AI, digital reputation, directories, marketing strategy and conversion optimisation.
At Guides for Brides, Nikita works closely with thousands of wedding businesses across the UK, analysing emerging trends and helping them adapt to changing consumer expectations. She is particularly passionate about understanding the behaviours of Millennial and Gen Z couples, and how wedding businesses can build trust, visibility and relevance in a world increasingly influenced by AI-powered search and social discovery.
A regular speaker at industry events, Nikita has delivered sessions for the UK Wedding Conference, National Wedding Show, Hotel Marketing Conference, MIA Wedding Conference, Oxford Brookes University and at Wedding MBA in Las Vegas. She also serves on the Advisory Board of the UK Wedding Association, where she advises on consumer insights, media and digital strategy.
Known for her practical, data-led approach, Nikita combines industry research with real-world examples to help wedding professionals make informed decisions, improve their marketing and future-proof their businesses. Her sessions are designed to challenge assumptions, spark new ideas and provide actionable takeaways that attendees can implement immediately.
Whether discussing AI search, digital visibility, consumer behaviour or the evolving role of directories and online reputation, Nikita's focus remains the same: helping wedding businesses better understand their audience and thrive in a rapidly changing market.
