20th October 2026

UK Wedding Conference London

Event Details

Date: Tuesday, 20th October 2026, 9am - 5pm
Venue: The Biltmore Mayfair, London

Get ready for a day of high-impact seminars led by some of the top wedding industry speakers and consultants.

Join Guides for Brides, our expert host, Kelly Mortimer, and some of the UK’s most inspiring and experienced experts for a not-to-be missed day for you and your team.

Exterior of the Biltmore building in London

Event Speakers

Seminars and Workshops:

State of the Industry - Alison Hargreaves
The latest insight into the wedding market and key threats and opportunities that businesses need to be aware of.

Before the Final Click: Calculating the Real Value of Your Marketing - Nikita Thorne
Explore what influences visibility and trust, and how to calculate where direct enquiries really come from.

How to Get AI to Do the Dull Stuff, So You Can Do the Weddings -  Versantus
Practical ways to use AI for admin, enquiries, bookings and everyday business tasks. 

*Marriage Law Reform: Ask the Experts
A chance to hear from industry experts and ask questions about the commercial impact of the proposed reforms. 

The Wedding Sales Health Check: What Your Numbers Are Trying to Tell You – Ciara Crossan
See the key benchmarks for enquiries, showrounds and bookings, and identify where your sales process could improve.

*Beyond the Stand: Getting More From Wedding Shows & Fairs – Cassandra Denman
How to choose the right events, stand out, follow up and measure your return. 

From Awkward to Authority: Why TikTok Should Change Your Business Plan – Georgie Mitchell
How couples are using TikTok to discover and trust wedding businesses, and how to make it work for you. 

*From Enquiry to Booking: The WhatsApp Advantage – Helen Nurse
Learn how WhatsApp automations can support and improve your enquiry and booking journey. 

The AI Shortlist: How to Get Your Venue in Front of Gen Z Couples – Niamh Hunter
How AI tools such as ChatGPT choose businesses to recommend, and how to improve the chance of being included. 

*Don’t Let Good Wedding Leads Go Cold – Anthony Stears
How better enquiry conversations can build confidence and move couples towards booking.

Full Price, Full Diary: Prices and Offers That Win Couples - Kelly Mortimer, Samantha Gilchrist, Richard Kidner and Ellie Beaven
A powerful panel discussion on pricing, discounting, offers and what makes couples happy to pay full price.

Networking breaks throughout the day. Each session is 35 minutes.

A woman with dark hair, wearing a burgundy dress, smiling and holding a microphone, giving a presentation to an audience in a conference room. A large screen displays a slide titled 'Agreements' with text underneath.
A woman with dark hair, wearing a burgundy dress, smiling and holding a microphone, giving a presentation to an audience in a conference room. A large screen displays a slide titled 'Agreements' with text underneath.

Get Tickets

UK Wedding Conference - London 2026
£225.00

Date: Tuesday 20th October 2026, 9am - 5pm
Venue: The Biltmore Mayfair, London.

You can expect an energising day of highly relevant sessions covering marketing, sales, operations and more, delivered by top speakers and globally recognised industry experts.

Your ticket includes full-day access, plus lunch and refreshments.

More information about the conference can be found here.

Book online, or to pay by BACS, email conference@guidesforbrides.co.uk

VIP UK Wedding Conference - London 2026
£275.00

Date: Tuesday 20th October 2026, 9am - 5pm
Venue: The Biltmore Mayfair, London.

You can expect an energising day of highly relevant sessions covering marketing, sales, operations and more, delivered by top speakers and globally recognised industry experts.

Your VIP ticket includes full-day conference access, lunch and refreshments, plus reserved desk seating at the front of the main room, a VIP badge, skip-the-queue coffee, access to the delegate list before the event, a professional headshot courtesy of Servo and a personalised action plan after the conference.

More information about the conference can be found here.

Book online, or to pay by BACS, email conference@guidesforbrides.co.uk

London Headline Partners


Event Sponsors

Logo of Venue Spark with stylized arch icon.
Interduct logo
Colorful pie chart with the word "CREVENTA" in large text across the chart.
Logo with a circle and a rectangular shape, and the words 'PIC·TIME' underneath.

Frequently Asked Questions