Content delivered by industry experts and sales & marketing specialists
Powerful and Relevant Sessions from
Wedding Sales & Marketing Experts
Throughout the day, our expert speakers from the UK and USA will deliver a series of engaging seminars and interactive sessions designed to help you tackle key challenges around mindset, sales and marketing. In 2025, the conference moves to an afternoon slot - but we’ve got you covered for the morning too. We’re hosting two brilliant workshops packed with practical advice and ideas you can put to work in your business straight away.
Discover the speakers and sessions that have been confirmed so far with more being announced soon…
2025 Speakers
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Nikita Thorne
Head of Strategy at Guides for Brides. Conference Host.
Nikita is a data-driven marketing expert, internationally recognised speaker and authority on consumer behaviour and trends shaping the wedding sector.
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Alison Hargreaves
Founder and Director of Guides for Brides and the UK Wedding Association.
With 30 years of experience, Alison Hargreaves is a wedding industry expert, international speaker and trusted consultant to venues and suppliers.
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Alan Berg
Wedding Industry Sales Expert, Podcast Host & Author
Alan Berg is a top international speaker who helps wedding and event businesses like yours sell more, boost profits and actually enjoy the process.
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Becca Pountney
Wedding Industry Marketing Expert, Podcast Host & Author
Becca Pountney is recognised as the UK’s leading wedding industry marketing expert and has helped thousands of wedding pros worldwide grow their businesses.
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Kelly Mortimer
UK Wedding Sales Expert and Top Industry Trainer
Kelly is known as the UK’s #1 venue trainer, drawing on her background in selling weddings at luxury hotels to help businesses boost bookings and drive growth.
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Renée Dalo
International Keynote Speaker. Business & Life Coach.
Renée Dalo, rated No.1 Speaker at Wedding MBA, empowers wedding pros with actionable insights and 'real talk' to build brilliant, profitable, and ethical businesses.
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Anthony Stears
Sales Trainer, Professional Speaker and Expert in Telephone Engagement.
Anthony Stears, known as the “Telephone Assassin'“, specialises in helping businesses improve customer service and drive better sales results over the phone.
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Anshika Arora
Founder of Eternity and Multicultural Wedding Business Consultant
Anshika is a leading expert in consumer behaviour, with a focus on Gen Z, and is widely recognised for her expertise in multicultural weddings.
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Leah Weinberg
Wedding Lawyer. Founder & Attorney, Weinberg Legal
Leah Weinberg, a legal powerhouse, US lawyer, and former wedding planner, will offer the insider knowledge to safeguard your business and your sanity.
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Sarah-Jane Butler
UK Solicitor and Founder of Farringford Legal.
Sarah-Jane is an award-winning expert in SME legal and commercial matters within the UK. She’s known for her innovative, client-focused approach.
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Ciara Crossan
Founder and CEO of WedPro by Wedding Dates
As a hospitality expert and data-led founder, Ciara empowers venues to make smarter, faster decisions that drive revenue and efficiency.
Afternoon Conference (£95 +vat)
Preview the sessions that are taking place this year. We are currently confirming session topics for 2025 and more will be added in due course.
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Discover the latest UK industry statistics and insights.
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Whether it's TikTok, Pinterest or Instagram, more people are turning to Social Media as a search engine and it's crucial to ensure your profiles and posts are optimised.
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How Tech-Savvy Couples are Rewriting the Wedding Playbook
Decode the Gen-Z mindset: Speed, ethics, algorithm-approved aesthetics, and what actually makes them buy. Reimagine the sales journey: How the enquiry-to-booking flow must evolve for digital-first lovebirds who want to tap, type, and book - fast.
Practical takeaways: Actionable steps to align your brand, optimise your processes, and convert couples with shorter attention spans (faster than a Reel!).
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A practical and encouraging session on how to show up authentically online and build trust through content, even if you’re not naturally drawn to the spotlight.
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In this interactive session, you'll vote on surprising legal statements and discover the truth behind them. Each answer leads into a short, practical lesson on key legal topics like contracts, online communication and protecting your business. From emojis to emails, you'll learn how everyday actions can have real legal consequences.
Deep Dive Morning Workshops (£275 / £395 +vat)
Optional workshops for those who want to deep dive into a particular topic. These sessions are limited in numbers for maximum benefit.
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A practical workshop to give you the tools, strategy and confidence to use Tiktok and Instagram to reach new clients, and engage with your current clients. This hands-on workshop is for wedding venues and suppliers will ensure you show up where your future couples are currently scrolling. Whether you're starting from scratch or looking to optimise what you've already got, you’ll learn how to optimise your profiles, plan and create content with confidence, and use tools like CapCut to edit like a pro (without needing to be one). You’ll also build a mini creator network in the room to boost your posts, and feed the algorithm. Everything you learn can be implemented across both Instagram and TikTok, helping you reach more couples with less effort.
What You’ll Learn in this Social Media Workshop:
Profile optimisation: Set up and/or optimise your account for visibility and search.
Content strategy: How to make a content plan, and plenty of ideas.
Scroll stopping content: Tips and tricks to immediately capture attention
Editing made simple: How to create great content, quickly and effectively.
How to be found: Tips for using keywords, captions, and hashtags that help you show up in social search.
Post with purpose: Gain the confidence to show up consistently and create content that connects and converts.
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Hosted by Alan Berg
You’re great at doing weddings, but are you booking as many weddings and events as you could? This workshop is designed for wedding and event pros who are ready to level up their sales game. Learn how to use AI and other tools to analyse feedback, improve follow-ups, and craft messaging that connects with today’s couples and clients. Get ghosted less, close more deals, and grow your business with practical strategies tailored for your industry.
What You’ll Learn in this Wedding Sales Workshop:
What used to work, that's not working now?
What IS working now and how you can benefit
Use AI to stand out, even if you're not a techie!: Turn reviews into insights, optimise your website, and fine-tune your sales messaging.
Master follow-ups that work: Keep leads engaged without being pushy or overbearing.
Get ghosted less: Learn how to build trust and stay top-of-mind with hesitant couples.
Book more weddings and events: Create personalised proposals and consultations that make couples excited to work with you.
Speaker FAQs
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Guides for Brides has a well-established (and growing) network of wedding industry experts as well as specialists within sales, marketing and customer experience. Each speaker is carefully selected to provide valuable insights and strategies to help wedding venue teams and business owners thrive in their respective fields within the wedding sector.
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Absolutely! We believe in the power of networking and collaboration. Throughout the event, there will be multiple networking sessions to allow you to connect with like-minded individuals, share experiences, exchange ideas, and build relationships with fellow attendees and our speakers.
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Yes, closer to the time of the conference we will publish our speaker schedule and topics on the website and send them to our ticket holders via email too. This will allow you and your teams to decide which sessions would be best for you to attend in advance.
Testimonials from Previous Conferences
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"The conference provided such a valuable insight into so many aspects - pricing strategies, social media, website design, Google optimisation and more - tailored specifically for wedding industry professionals. A day extremely well spent to enable me to enhance my business in all these crucial areas. Thank you so much!"
Eleanor Gerrish
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"It was my first time attending the UK Wedding Conference and I found it very useful. The subjects were very current and relevant and the selected speakers were professionals in their field of expertise. The conference was well organised and good value for money."
Jodie Gray
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"I signed up for the Conference at the last minute and I am so happy that I did! The Conference was an amazing experience for me as a rookie to the Wedding/Romance Industry. The speakers were well chosen and the information imparted was dynamic and impactful."
Kimberley Greenslade