Discover the latest UK industry statistics and insights.

How Tech-Savvy Couples are Rewriting the Wedding Playbook

Decode the Gen-Z mindset: Speed, ethics, algorithm-approved aesthetics, and what actually makes them buy. Reimagine the sales journey: How the enquiry-to-booking flow must evolve for digital-first lovebirds who want to tap, type, and book - fast.

Practical takeaways: Actionable steps to align your brand, optimise your processes, and convert couples with shorter attention spans (faster than a Reel!).

Think data is dull? Think again. This high-energy, no-fluff session strips away the jargon and shows you how to make the numbers work for you, whether you’re a spreadsheet superfan or allergic to graphs. Discover how to spot the metrics that actually move the needle, fix gaps in your sales funnel and uncover hidden gold in your CRM. Dive into benchmarks (without the comparison hangover), daily habits that drive bookings, and the 3 stats every wedding business must track. If you’re still guessing your way through your sales process, it’s time to stop. Turn your venue’s data into your secret superpower.

Time to network with the fellow professionals in the room, meet our sponsors and connect with our speakers.

A practical and encouraging session on how to show up authentically online and build trust through content, even if you’re not naturally drawn to the spotlight.

Whether it's TikTok, Pinterest or Instagram, more people are turning to Social Media as a search engine and it's crucial to ensure your profiles and posts are optimised.

In this interactive session, Nikita will give you her top tips for ensuring you are found by your most relevant couples on social media.

Ever feel like you're drowning in leads but struggling to turn them into sales? You're not alone! Many wedding pros find themselves overwhelmed by enquiries, yet still falling short on conversions. But fear not, there's a better way! Don't miss out on this opportunity to revolutionise your approach to lead conversion and take your wedding business to new heights of success!

Join us for an insightful session where we'll uncover:

• Proven strategies to reduce ghosting and increase engagement with your leads.

• Understanding the 4 steps to more sales

• Insider tips for effectively navigating price enquiries and closing the deal.

• The simplest yet most effective way to boost your conversion rate.

AI and Digital are transforming every industry & business. Are you ready?

When understood and applied correctly, AI and Digital tools will revolutionise how you run your business. Turn a blind eye and your competitors will pass you out. In this session you will learn;

• Why orchestrated systems are the backbone of your business.

• The basic principles of AI as it relates to your business.

• How AI is going to transform your world - for the better.

...... And maybe some fun thrown in!

AI is changing the way couples search for and choose their wedding suppliers. From the moment they start dreaming about locations to the final decisions on dresses, music, and venues, AI is already influencing what couples see and who they book. In this session, Charlie Marchant, CEO of Exposure Ninja, will explore how ChatGPT and AI search are influencing purchase journeys in the wedding sector. You’ll leave with a clearer understanding of how AI is changing research and decision-making, and practical steps to ensure your business is part of that journey.

Your relationship with couples not only helps you to close the sale, but is key to upselling and creating lasting client satisfaction. In this light-hearted and interactive session, conversational strategist Anthony Stears will show you how to refine your communication style so you connect more deeply with couples and guide them confidently towards saying “yes” to your product or service. From face-to-face chats, to phone calls and WhatsApp messages, you’ll discover simple rules and a clear structure to keep you in control, build trust faster, and turn more of your leads into happy bookings.

Walk away with practical, easy-to-apply techniques that will transform the way you sell and build relationships with your clients.

Time to network with the fellow professionals in the room, meet our sponsors and connect with our speakers.

Marketing is overwhelming, with so many options, algorithms and couple expectations. 

In this session Becca Pountney will share her thoughts on the current state of the marketing landscape and share her tips for you to stand out and get booked - without the burnout.

In this interactive session, you'll vote on surprising legal statements and discover the truth behind them. Each answer leads into a short, practical lesson on key legal topics like contracts, online communication and protecting your business. From emojis to emails, you'll learn how everyday actions can have real legal consequences.

You know you want to charge more but how do you do that when you’re not yet fully booked? After this session you’ll walk away with an exact pricing framework that is psychologically enticing to your couples. You’ll be excited to implement it and start seeing couples ready to pay higher rates, stop asking for a discount and book more weddings with YOU!

Stop competing on price and start standing out for what truly makes you unique. In this session, you'll gain clarity on your niche, identify your real competitive advantage, and learn how to position yourself so clients choose you for your value, not your rates. Walk away with the confidence and strategy to own your space in the wedding industry — and make your competitors irrelevant.

Round-up of the day with final key information.